A yield campaign is a type of drip marketing campaign that seeks to get admitted students to commit to your institution. A good yield campaign requires timeliness, personalization, and thoughtful targeting—all of which Slate can help you with.

This high-level guide is a tour of the pieces required to build your yield campaign. You’ll tie together a number of different Slate tools to drive your admitted students toward enrollment.

Let’s dive in:

What you'll create

• Populations that segment your admitted student pool

• Yield events to encourage participation from your admits

• Personalized outreach that promotes your events and nudges for deposits

• Reports to track engagement and measure the impact of your campaign

Step 1: Define your populations

Use Populations to group students by attributes like:

• Admitted but not deposited

• High academic index or scholarship recipient

• Underrepresented demographics

• Low engagement (for example, didn’t attend admitted student day)

▶️ Action item: Create populations and population rules for your yield categories.

Step 2: (Optional) Create an admitted students portal

A personalized portal can give your admitted students:

• Dynamic checklists

• Resources tailored to interests (majors, athletics)

• Countdown to deposit

• Embedded chat or inquiry forms

▶️ Action item: Build an admitted students portal using the Express Portal tool.

💡Tip: Ask Slate AI for help building portals.

Step 3: Schedule yield events

Set up events in Slate for:

• Admitted Student Days

• Virtual Q&A Sessions

• Parent Panels

• Student-led Campus Tours

▶️ Action items: Each event should have:

• A registration form

• Automated confirmation & reminder emails

• Post-event surveys to collect feedback

Step 4: Get the word out

Use Deliver to create a series of emails tailored to each population. Examples might include:

• Event invites

• What’s Next? checklist emails for all admits

• Personalized videos for high-priority prospects

• Reminders for important deadlines (for example: housing, deposits)

• Peer or faculty spotlight messages based on student interests

▶️ Action item: Create a Deliver campaign that uses your populations as its recipient list.

⭐ Best Practice

Use Liquid markup to personalize subject lines, greetings, and content automatically.

Use additional filters in your recipient lists to automate follow-up based on student behavior:

• No RSVP? → Send a nudge email.

• Attended an event? → Trigger a thank-you + next steps message.

• Viewed portal page but no deposit? → Send a reminder to submit.

▶️ Action item: Build out conditional communications in your Deliver campaign.

Step 6: Measure, reflect, and adapt

Use queries to scaffold actionable reports:

• Which admits have interacted with 3+ yield touchpoints?

• Who opened but didn’t click any yield content?

• How many engaged after a particular message or event?

Post-campaign, use reports to review:

• Open/click rates

• Event attendance

• Conversion to deposit

• Activity by population group

▶️ Action item: Use this data to refine next year’s campaign and to share insights across your team.

Ready to build?

Here’s a checklist to kick off your yield campaign:

• Create population rules

• (Optional) Design an admitted students portal

• Set up yield events

• Schedule Deliver messages; add follow-up rules

• Review campaign results