---
title: "Build a Yield Campaign"
slug: "build-a-yield-campaign"
updated: 2026-04-10T22:44:36Z
published: 2026-04-10T22:44:36Z
canonical: "knowledge.technolutions.net/build-a-yield-campaign"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.technolutions.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Build a Yield Campaign

A **yield campaign** is a type of [drip marketing campaign](/v1/docs/build-a-drip-marketing-campaign) that seeks to get admitted students to commit to your institution. A *good* yield campaign requires timeliness, personalization, and thoughtful targeting—all of which Slate can help you with.

This high-level guide is a tour of the pieces required to build your yield campaign. You’ll tie together a number of different Slate tools to drive your admitted students toward enrollment.

Let’s dive in:

## What you'll create

- Populations that segment your admitted student pool
- Yield events to encourage participation from your admits
- Personalized outreach that promotes your events and nudges for deposits
- Reports to track engagement and measure the impact of your campaign

## Step 1: Define your populations

Use **Populations** to group students by attributes like:

- Admitted but not deposited
- High academic index or scholarship recipient
- Underrepresented demographics
- Low engagement (for example, didn’t attend admitted student day)

**▶️ Action item:** Create [populations and population rules](/v1/docs/populations) for your yield categories.

## Step 2: (Optional) Create an admitted students portal

A personalized **portal** can give your admitted students:

- Dynamic checklists
- Resources tailored to interests (majors, athletics)
- Countdown to deposit
- Embedded chat or inquiry forms

**▶️ Action item:** [Build an admitted students portal](/v1/docs/express-portals) using the Express Portal tool.

> [!NOTE]
> 💡**Tip:** Ask [Slate AI](/v1/docs/slate-ai#build-portals) for help building portals.

## Step 3: Schedule yield events

Set up **events** in Slate for:

- Admitted Student Days
- Virtual Q&A Sessions
- Parent Panels
- Student-led Campus Tours

**▶️ Action items:** Each event should have:

- A [registration form](/v1/docs/events-events-and-interviewsevents#event-form)
- Automated [confirmation & reminder emails](/v1/docs/event-communications-overview)
- Post-event [surveys](/v1/docs/event-surveys) to collect feedback

## Step 4: Get the word out

Use **Deliver** to create a series of emails tailored to each population. Examples might include:

- Event invites
- *What’s Next?* [checklist](/v1/docs/checklists) emails for all admits
- [Personalized videos](/v1/docs/slate-video) for high-priority prospects
- Reminders for important deadlines (for example: housing, deposits)
- Peer or faculty spotlight messages based on student interests

**▶️ Action item:** Create a [Deliver campaign](/v1/docs/deliver) that uses your populations as its recipient list.

> [!TIP]
> ⭐ Best Practice
> 
> Use [Liquid markup](/v1/docs/getting-started-with-liquid-markup) to personalize subject lines, greetings, and content automatically.

Use additional filters in your recipient lists to automate follow-up based on student behavior:

- No RSVP? → Send a nudge email.
- Attended an event? → Trigger a thank-you + next steps message.
- Viewed portal page but no deposit? → Send a reminder to submit.

**▶️ Action item:** Build out conditional communications in your Deliver campaign.

## Step 5: Measure, reflect, and adapt

Use **queries** to scaffold actionable reports:

- Which admits have interacted with 3+ yield touchpoints?
- Who opened but didn’t click any yield content?
- How many engaged after a particular message or event?

Post-campaign, use [**reports**](/v1/docs/reports) to review:

- Open/click rates
- Event attendance
- Conversion to deposit
- Activity by population group

**▶️ Action item:** Use this data to refine next year’s campaign and to share insights across your team.

## Ready to build?

Here’s a checklist to kick off your yield campaign:

- [ ] Create population rules
- [ ] (Optional) Design an admitted students portal
- [ ] Set up yield events
- [ ] Schedule Deliver messages; add follow-up rules
- [ ] Review campaign results