Video has quickly become the preferred way to consume content, especially among Gen Z. 52% of marketing professionals around the world name video as the type of content with the best ROI. One big reason why: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Due to the pandemic, this fall will be more challenging than ever to recruit, retain and engage students. By developing a thought-out strategy for video and other online events solutions that complement CRM capabilities at your institution, you can create a sustainable program that will allow you to engage with your audience, create deeper connections, and attract new students to your institution. RNL reviews how to:

• Leverage personalized video and online events throughout the enrollment process as new channels to recruit new students in an individualized and engaging way

• Increase the likelihood (by up to 19 times!) of students to enroll through the delivery of personalized video

• Reduce melt and boost yield for accepted students

• Communicate your financial aid message in a relevant and compelling way that helps students better understand the components of their offer

• Build a successful video campaign that includes strategy, budgeting, data, creative, production, deployment, and measurement

Original Air Date: 07/28/2020

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