- 22 Nov 2023
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💻 Dive Deeper with Unibuddy: The Student is Now the Marketer: The Seven Steps to Creating a Student-to-Student Marketing Strategy that Sticks
- Updated 22 Nov 2023
- 1 minute read
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The coronavirus pandemic propelled the world into a state of relentless change: The only constant is that things aren’t working the way they used to, and the same is true for your marketing. It’s harder to stand out. It’s challenging to keep up with the unrelenting pace of technology. It feels impossible to create meaningful connections with prospects at scale.
Join Kyle Campbell, author of The Chat newsletter and 10-year higher education marketer, for a new lens where your best students can drive results for your university. You will learn:
How we got here and what’s in store for the future
Why traditional forms of marketing and advertising are proving less effective
How the student voice wins against self-promotion almost every time
Why giving your students a platform is the key to conversations that convert
The framework for building your own student-to-student marketing strategy
How belonging is the new cornerstone for education marketers
Original Air Date: 11/02/2021