Emojis in Email and SMS Messages
  • 12 Mar 2026
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Emojis in Email and SMS Messages

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    Light
  • PDF

Article summary

Support for emoji is available within Deliver for SMS and Email messages.

Adding emoji to a message

To use emoji:

  1. Visit a site like emojipedia.org and copy an emoji to the clipboard, or use your computer’s built-in emoji picker.

  2. Insert/paste emojis into a Deliver mailing, either into the subject or body. These are supported both in emails as well as SMS text messages, and the message counter in SMS will update to reflect the 70-character message size if it detects a Unicode character.

✨ Tip

Use your operating system’s emoji picker instead of copying emojis from a website. On Windows, press ⊞Win + . . On macOS, press Control + ⌘Command + Space.

Considerations

SMS messages longer than 160 characters will be chunked into multiple SMS messages and automatically deduct the appropriate amount of credits from your database. Using an emoji in an SMS message will reduce the available characters for a single message from 160 to 70.

When editing the message, the font-based representation of the emoji will be displayed, and in the preview mode, a color representation using the open source icon set from Twitter.

Emojis may not display in some email clients.

Best Practices

  • Verify how your emoji appear on different devices.

  • Some emoji may appear different depending on the viewer's device.

  • Icons will also differ between Android and iPhone platforms.


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