Emojis in Email and SMS Messages
  • 29 Aug 2025
  • 1 minute read
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Emojis in Email and SMS Messages

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Article summary

Support for emoji is available within Deliver for SMS and Email messages.

Adding emoji to a message

To use emoji:

  1. Visit a site like emojipedia.org and copy an emoji to the clipboard.

  2. Paste emojis into a Deliver mailing, either into the subject or body. These are supported both in emails as well as SMS text messages, and the message counter in SMS will update to reflect the 70-character message size if it detects a Unicode character.

Considerations

SMS messages longer than 70 characters will be chunked into multiple SMS messages, which most providers and phones will now automatically send in a single message. When editing the message, the font-based representation of the emoji will be displayed, and in the preview mode, a color representation using the open source icon set from Twitter.

Emojis may not display in some email clients.

Using an emoji for an SMS message will reduce the available characters for a single message from 160 to 70.

Best Practices

  • Verify how your emoji appear on different devices.

  • Some emoji may appear different depending on the viewer's device.

  • Icons will also differ between Android and iPhone platforms.


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