As with forms, you can send automated communications directly from an event.

Creating an event communication

To create an event communication:

1. Go to Events.

2. Select an existing event, or create a new one.

3. Select Edit Communications.

4. Select New Mailing.

5. Configure the following settings:

   • Name: Enter an internal name for the communication.

   • Trigger: Select the conditions under which the message should be sent. See Form and Event Communications Triggers & Groups.

   • Offset: The amount of time before or after the event the message is sent. Available for time-based triggers.

   • Group: Further narrows the conditions under which the mailing is sent. Available for some triggers. See Form and Event Communications Triggers & Groups.

   • Status: Active

   • Method: Select the medium for your message.

   • UTM Tracking: Include any UTM parameters as necessary.

   • iCal: Select Attach iCal file to attach a .ics calendar invite file to the message.

   • Hide from Timeline: Select to hide this communication from the timeline.

6. Select Save.

Triggers

These communications are sent on the basis of the trigger you select.

📖 Further reading: Form and Event Communications Triggers & Groups

There are three main types of triggers:

Upon

These triggers depend upon a given action, like a registration for the event, or the event being cancelled, among others.

📖 Further reading: See the following articles related to certain Upon triggers:

• Upon registration (including related event registration): Mailing is delivered to recipient when they register for this or any related events.

• Upon waitlist registration: Mailing is delivered to recipient when they register for the event’s waitlist.

• Upon decline: Mailing is delivered when a recipient declines an RSVP.

Time

The mailing is delivered some amount of time before or after the event.

In the offset fields, enter days, hours, and minutes to specify how far in advance or following the event or deadline that the mailing should be sent.

Outreach mailing (send as scheduled)

The trigger for outreach mailings is the date and time at which you’ve scheduled it to send. In this way, they’re like traditional Deliver mailings. This type of trigger is ideal for RSVP emails.

📖 Further reading: Collecting RSVPs with Event Outreach Mailings

Groups

In the context of event communications, a group is the subset of records in the recipient list that qualify to receive the communication.

📖 Further reading: Form and Event Communications Triggers & Groups