--- title: "How-To: Add Meta Pixel Tracking code to your Branding Template" slug: "how-to-add-facebook-tracking-pixel-code-to-your-branding-template" updated: 2026-02-26T00:34:36Z published: 2026-02-26T00:34:36Z --- > ## Documentation Index > Fetch the complete documentation index at: https://knowledge.technolutions.net/llms.txt > Use this file to discover all available pages before exploring further. # How-To: Add Meta Pixel Tracking code to your Branding Template You can add your Meta Pixel code script to your Slate [branding template.](/v1/docs/branding-in-slate) ### Scripts in Slate Slate files require valid XHTML. In XHTML, attribute minimization is forbidden, and attribute values must always be wrapped in quotes. 📖 [W3 Schools - HTML Versus XHTML](https://www.w3schools.com/html/html_xhtml.asp) ### Adding scripts to your branding template 1. Go to **Database → Files.** 2. Select **Shared** 3. Select /shared/build.xslt ![](https://cdn.us.document360.io/cd8ea7a6-07f3-4846-a554-627ac016d3e3/Images/Documentation/image-TSQ48GSJ.png) 4. Locate the opening `<head>` tag and the closing `</head>` tag, and place your Meta Pixel code just above the closing tag. In the example below this would be above line 18. Note: the contents inside will vary from template to template. > [!NOTE] > Note > > Slate is expecting valid XHTML code. Some characters are reserved in HTML; the ‘&’ ampersand character is one of them. Character entities are used to display reserved characters. In the script the ampersand needs to be properly escaped using the proper HTML entity code: & > > 📖 [W3 Schools - HTML Character Entities](https://www.w3schools.com/html/html_entities.asp) 1. Click **Save** For more information on the Meta Pixel and the default version of the script see: [Set up and install the Meta Pixel](https://www.facebook.com/business/help/952192354843755?id=1205376682832142)