---
title: "Ping Analytics"
slug: "ping-analytics"
description: "Ping Analytics provides a summarized interactive overview of basic Ping data organized by various methods."
tags: ["Ping Analytics", "Campaign Data", "Ping"]
updated: 2026-03-11T22:54:56Z
published: 2026-03-11T22:54:56Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.technolutions.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Ping Analytics

Ping Analytics provides a summarized interactive overview of basic Ping data organized by various methods.

To access Ping Analytics, navigate to the **Database**, and then **Ping**.

## Overview Page

The Overview page provides the JavaScript snippet that needs to be added to a website’s HTML source to enable Ping tracking.

If Ping tracking has been enabled, a stacked column chart will display aggregated Ping data. The chart represents the total number of web accesses recorded on Ping-enabled pages, categorized by whether or not Slate was able to match access data to user data already in the Slate database.

[![ping_overview.PNG](https://cdn.us.document360.io/cd8ea7a6-07f3-4846-a554-627ac016d3e3/Images/Documentation/360038360791.png)](https://cdn.us.document360.io/cd8ea7a6-07f3-4846-a554-627ac016d3e3/Images/Documentation/360038360791.png)

> Tip
> 
> To add the Ping script on Slate-based pages, add the “Embed Ping on Slate Pages" configuration key, accessible via 'Configuration Keys' in the database.

## Destinations

Navigate to Destinations to view access counts for hosts and URLs on which Ping has been embedded.

The drill-down table allows web access counts to be viewed based on the URL. To view drill-down data, click on an individual row. A date range can also be specified to view statistics within a certain period of time. The Destinations section will also display aggregated sources, medium and campaign pie charts (see below) when that data is available.

[![ping_destinations.PNG](https://cdn.us.document360.io/cd8ea7a6-07f3-4846-a554-627ac016d3e3/Images/Documentation/360038360831.png)](https://cdn.us.document360.io/cd8ea7a6-07f3-4846-a554-627ac016d3e3/Images/Documentation/360038360831.png)

## Sources

Sources provides a graphical summary of marketing campaign data based on UTM codes.

The Sources view consists of a few charts that each represent a UTM parameter. The UTM values are displayed in the aggregate from most to least accessed.

For a more detailed and customized analysis, Ping data can be queried and reported on at the person level within the Query tool, using Configurable Joins Ping query base.

[![mceclip1.png](https://cdn.us.document360.io/cd8ea7a6-07f3-4846-a554-627ac016d3e3/Images/Documentation/360038360871.png)](https://cdn.us.document360.io/cd8ea7a6-07f3-4846-a554-627ac016d3e3/Images/Documentation/360038360871.png)

> Further Reading
> 
> - [Ping Overview](/v1/docs/ping-overview)
> - [Enabling Ping](/v1/docs/enabling-ping)