The Opt Out Tag unsubscribes person records from communications. When a record has the Opt Out Tag, communications will not be sent to the person unless the communication is transactional.

A communication is considered transactional if it only contains content of a transactional nature. Content of a transactional nature includes content that:

• Facilitates, completes, or confirms a commercial transaction that the recipient already has agreed to

• Delivers goods or services as part of a transaction that the recipient already has agreed to

📖 Further reading from the FTC: CAN-SPAM Act: A Compliance Guide for Business

Setting the Opt Out Tag

The following events cause the Opt Out Tag to be set:

• Decision: the person receives a Decision configured to set the Opt Out Tag

• Tag: a user adds the Opt Out Tag to a person record

• Upload Dataset: an import is run with the Opt Out Tag mapped

• Unsubscribe Request: an email client issues an unsubscribe request if a message is identified as spam

Decisions: The Opt Out Tag must be added to a Decision code for it to be applied to records. Common examples include if a Deny or Admit/Decline decision is made. This will ensure that those records do not receive future marketing emails. Transactional emails will continue to send, such as those related to a student's application, decision notifications, or as a result of an action that a student completed.

Unsetting an opt out tag

The following events cause the Opt Out Tag to be unset:

• Starting an Application: the person starts a new application or reapplies

• Form Submission: the person submits a person-scoped form, such as a Request for Information or Event Registration

• Manually Unset: a user unsets the tag on a person record

• Upload Dataset: an import is run with the Opt Out Tag mapped

Applications: The Opt Out Tag will be unset when any type of application is created for a record in Slate. This includes applications created through Upload Dataset, meaning a Static Mapping to remove the Opt Out tag is not needed.