In Database → Recipient Deliverability, you can enter an email address or phone number to view messages sent to that address or number, along with a log of message-related activity and suppression list information.
💡 Deliverability refers to the rate at which messages are successfully delivered to recipients’ inboxes or phone numbers.
Recipient deliverability
To check on an email address's deliverability:
Go to Database → Recipient Deliverability.
From the Type list, select either Email or SMS.
Enter an email address or phone number.
You can enter an email address that does not yet exist in your database: recipient deliverability lets you view email-related activity and suppression list information for both internal and external emails.
Phone numbers default to US/Canada formatting (country code
+1) unless another code is specified.
Select Validate.
Recent activity
Recent Activity provides a snapshot of email or SMS activity. Select a message for more detail.
Emails
Email activity appears for the previous week.
Timestamp
A digital record of the time of occurrence of a particular event.
Event
When an email is sent, and a recipient takes an action on that message (opens the email), an event is captured and made available for display.
There are nine separate email events that can be captured and displayed:
Processed
Dropped
Deferred
Bounce
Delivered
Open
Select
Spam Report
Unsubscribe
Detail
For each email that is sent from Slate, a Simple Mail Transfer Protocol (SMTP) response will be returned.
Category
Mailings are defined as either transactional or bulk. A transactional email is triggered by an action, like an event registration, while bulk emails tend to be used for campaigns or marketing emails for which there are multiple recipients.
Display
Select Display to open a popup that includes message information specific to the email event, including links to the original mailing.
Select Display Events to open a popup that lists all of the events that occurred on the email (as enumerated above).
Select Resend to attempt another delivery.
Response codes
200: Responses are often successful.
400: Responses are often deferrals. Slate will continue to retry resending
400messages for up to 72 hours.500: Responses are hard failures that are not retried.
Recipient deliverability will only return email-related activity for that email address from the last seven days. Additionally, messages sent to an email address as an Admin Notify message (i.e., for a form submission) will not display in this view.
Suppression lists
A suppression is an email that fails to deliver or has been purposefully prevented from being delivered. An email will be added to a suppression list as a means to protect the sender's reputation.
There are a variety of reasons why an email may be suppressed. For example, if either the email address is incorrect or does not exist, a message may be refused. The email address will then be included on a suppression list.
Timestamp: A digital record of the time of occurrence of a particular event.
Type: Common types of suppressions are blocks, bounces, invalid emails, and spam reports.
Status: Refers to the specific response code returned for each SMTP call.
Reason: A brief explanation as to why the email address was suppressed, as it relates to the response code.
Remove: Select remove in order to remove a record from the suppression list. Users will be prompted by Slate to confirm that an email address should be removed from the suppression list.
Messages are not resent automatically
To resend a message, first remove the email from the suppression list. Once the email address has been removed from the suppression list, the email can then be recreated and/or resent.
Unlike email-related activity, recipient deliverability will return all suppression list information as it relates to a specific email address, irrespective of the digital timestamp.