Measure Student Interest in Your Institution's Start.edu Page
  • 21 Jan 2026
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Measure Student Interest in Your Institution's Start.edu Page

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Article summary

Start.edu is our free-forever service that provides students with a centralized starting point to begin their college search.

You can import Start.edu student profile data with the Start.edu Profile Data source format. This data includes the student’s decision to opt-in to receive updates from your institution by adding your institution to their College List.

Step 1: Creating custom fields

There are a few source fields that come from Start.edu for which you might not have a corresponding destination field, including:

  • Start.edu Profile Action

  • Major Interests

  • Expected Entry Term

  • Student Type

To create a field for Start.edu Profile Action:

  1. Go to Database → Fields.

  2. Select New Field.

  3. Configure the following settings:

    • Status: Active

    • Scope Category: Records

    • Scope: Person

    • ID: start_edu_profile_action

    • Name: Start.edu Profile Action

    • Folder: Select an existing folder, or select Other to create a new one.

    • Field Type: Bit

  4. Select Save.

For each of the remaining fields (Major Interests, Expected Entry Term, and Student Type), either identify an existing field to represent these values, or create a new one.

Step 2: Adding the source format to your database

To add the Start.edu Profile data source format:

  1. Go to Database → Slate.org Slate.org & Start.edu Settings.

  2. Select Advanced.

  3. Under Start.edu Profile Import Settings, select the link Add the Start.edu Profile Data source format. A popup appears with details about the source format.

  4. Confirm the dialogue. You’re directed to the source format’s overview page.

  5. Select Edit Mappings. Many items are pre-mapped.

  6. Map the following fields:

    • Start.edu Ref ID: Records → Slate ID Matching Only

    • Start.edu Profile Action: Records → Start.edu Profile Action (created in previous step)

  7. Customize how the remaining data will be imported.

  8. Select Prompt Value Mappings.

  9. Customize the prompt value mappings as needed.

  10. Select Static Mappings.

  11. Customize the static mappings as needed.

  12. Select Review.

  13. Ensure there are no errors in your remapping.

  14. Select Retroactive Refresh.

  15. Select the destination fields to refresh and the sources from which to re-run the import.

  16. Use the breadcrumb navigation to return to the source format overview page.

  17. Select Edit.

  18. Set Remap Active to Active.

The import runs using the remap settings you configured for all files uploaded on or after the Remap As Of Date value.

What if I added the source format directly from the Source Format Library?

If you added the source format directly from the Source Format Library (that is, you didn’t follow the link from Slate.org Slate.org & Start.edu Settings), you need to do some additional configuration:

  1. Go to Database → Source Formats.

  2. Select Start.edu Profile Data.

  3. Select Edit.

  4. Select Import Automation.

  5. In the Import Remote Server field, paste the following URL:

    https://slate.org/connect/api?cmd=getProfiles
  6. Select Save.

  7. Go to Database → Slate.org Slate.org & Start.edu Settings.

  8. Select Advanced.

  9. Under Start.edu Profile Import Settings, select Reset Authorization Token.

  10. Confirm the dialogue.


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